Homepage Redesign for Freelancing Platform Bosmos
Applying market and user research to create distinction between buyer & seller profiles
Context
Navigation is a crucial item of UX design. Understanding intuitively how to locate items and fulfill individual goals ensure strong onboarding to a platform, or, alternatively, lead to abandonment. By studying how other gig marketplace platforms differentiate user flows, Bosmos can create a stronger, practical platform for enhanced collaboration.
Roles
Design Research, UX Design
Timeline
2025 / 1 week
Tools
Figma
Company
Bosmos
Collaborators
Bosmos Interns & Stakeholders
Solution Overview
We designed distinguishing homepages and navigation bars per buyer and seller workflows. My redesigns included a centered search bar and recommended services for the buyer workflow, and sales insights and top functions easily available from the dashboard like invoicing for the seller profile.
In a weeklong design challenge, I designed wireframes to differentiate buyer and seller experiences and workflows.
Buyer Homepage Original & Redesign
Seller Homepage Original & Redesign
“If I open the website for the first time, I cannot tell what this website is for.”
-Bosmos Interviewee
See my Full Synthesis Report Here
User Interviews
When conducting interviews, users found issue understanding the mission, and, therefore, trusting the value of Bosmos.
Users usually could not understand the company’s goal when navigating the homepage, but could when had further verbal explanation. This called for stronger explanatory content and copy on the homepage to provide social proof. The layout of the homepage also could be strengthened between buyer/seller journeys.
Market Research
We discovered that successful industry leaders separate user flows to tailor navigation to user intent.
When comparing Bosmos to top marketplaces like Amazon, Uber, Fiverr, and AirBnb, we discovered identity-driven design with dashboards separated between buyer or seller needs led to greater user ease and clarity. Through delineating how each platform uniquely catered to their users, we decided how Bosmos can use these techniques on its own platform.
Key Takeaways
Onboarding that differentiates user experience (Intake quiz)
Different modes/dashboards for various users (Uber’s Rider vs. Driver, AirBnb Host vs. Guest)
Differentiating mental models and, ergo, design per identity with focused dashboards and navigation bars
Design Justifications
Buyer Mental Model:
“I want to easily discover, hire, & collaborate with trusted sellers.”
Goals:
Browse services, compare options, manage orders, and communicate seamlessly.
Navigation Focus:
Home, Find Services, My Orders, Chat, Help/Support, Matchmaking
Wireframe Inclusions:
Center search bar for immediately browsing services in the hero section
Tailored recommendations of services under search based on past/popular searches/gigs
Distinguishing alternate logo for buyer profile
Design Justifications
Seller Mental Model:
“I want to efficiently track my projects, earnings, and client communications.”
Goals:
Manage services, monitor earnings, track progress, and maintain professional interactions.
Navigation Focus:
Dashboard, Orders, Insights, Chat, Help/Support
Wireframe Inclusions:
Widgets on the main right screen for recommended actions: Orders, Invoices, Chat
Insights under widgets that show brief snapshots of Sales, Earnings, and Overview
Left pop-out panel on dashboard that gives options for immediate action: Orders (with scrolling to conserve space), Chat, Notifications
Conclusion
In this weeklong process, we created a redesigned homepage and navigation system for buyers and sellers respectively on Bosmos. These designs were presented to stakeholders for incorporation into the Bosmos platform design. I would like to thank Bosmos LLC CEO Jercori Freeman for mentoring me through this internship and his invaluable help.